K-Pop x K-Beauty!

By Stephanie Leung

Both K-pop and K-beauty are on the rise, gaining international love and recognition as of recent years. With K-pop's multi-talented, stunning and personable idols and K-beauty's magical powers in healing all and any skin concern with affordable prices, it is only understandable that both of these phenomenons have such large followings. When the two join forces and release their collaborations, you can only imagine the excitement that ensues!

  • GOT7 x It’s Skin

GOT7’s collaboration with It’s Skin consists of two mask sets: one box of masks for each member and one group mask box. The masks in one of the sets consisted of bamboo (BamBam), rose (Mark), tea tree (Yugyeom), avocado (Jackson), carrot (Jinyoung), blueberry (JB) and pomegranate (Youngjae).

Along with the purchase of these mask sets, fans were also gifted tote bags, posters, standees, and plastic files.

  • Red Velvet x Etude House

In collaboration with Red Velvet, Etude House released the Matte Lip Chic Lacquer. This super on-brand and affordable collection was a hit amongst fans. With twelve different pink and red shades in the collection, fans were surely able to find one that was perfect for them! Etude House is known for long-lasting lipsticks and this collab definitely was not an exception. 

  • EXO x Nature Republic

With EXO as the faces of Nature Republic, the collaboration between these two is quite unmissable, particularly if you’re a fan of either one. EXO and Nature Republic have been in partnership for quite a while now, and have released K-beauty ranging from makeup to skincare. From this collection, you’ll find items like face masks, lip balms, hand creams, lip tints, hair treatment and even oil-blotting paper with your favourite EXO member on the case. You’ll also catch the members promoting Nature Republic’s best-sellers, such as their aloe vera gel.

When walking into Nature Republic stores, you’ll often hear them blasting EXO songs; and if you’re lucky, they might even give you EXO photocards and standees with your purchase!

  • MONSTA X x Tonymoly

Their collaboration includes a two-piece Tone Up set (which includes a tone up cushion and tone up pact), lip balm, lip tint, color hair treatment, and hand cream. Each of these items comes complete with the MONSTA X logo on the sleek black and white packaging. 

  • Wanna One x Innisfree

This collaboration was hinted at through season two of Produce 101 as some of the boys were seen meandering around in their dorms wearing cute fluffy headbands with Innisfree face masks on. Wanna One heavily promoted Innisfree’s Jeju Volcanic Color Clay Masks and were part of a campaign that showed Wanna One adorably posing with the colorful masks smeared on their faces. They also released tinted lip balms, with eleven different flavors (shades) — one for each member of Wanna One.

When K-pop and K-beauty create collaborations, it is no surprise they're so popular with fans — not only do they feature their favorite idols, but they are also affordable and high quality!

Which K-pop x K-beauty collaboration is your favorite?

Let us know in the comments below!

Cover Image: GOT7 (JYP Entertainment) for It's Skin
Written by Stephanie Leung

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